AN INTERESTING ARTICLE ON THE FUTURE OF MARKETING
I hope you find the article below of interest. I do not send out these mailers often, only if I think you might be interested in the subject. Have a great day and good luck with achieving your budgets.
Whiz-bang marketing will only get you so far
What’s the difference between you and your closest competitor?
Of course, it’s the quality of your medicine. It’s the strength of your brand. But increasingly, it’s also how well you look after patients and improve outcomes. And that’s the bit that we’re not experts in. Yet.
The way you conduct your marketing campaigns will look vastly different from ten years ago – you’ll have a strong focus on digital tools, channel selection and customer engagement. But how many of these tools are for use by the patient?
Join this free webinar here https://goo.gl/VVCjpG and hear from;
– Daniel Gandor, Head of Takeda digital Accelerator – USA, Takeda
– Susanne Kellenaers, Director Multichannel Management, Daiichi-Sankyo
– Renee Rogers, Head Digital Strategy US Oncology, Novartis
– Jim O’Donoghue, Vice President, S3 Connected Health
Sign up for this webinar now, spaces are limited; https://goo.gl/VVCjpG
Director | eyeforpharma
+44 (0)207 422 4346